Fred Herzog: Modern Color

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Fred Herzog is best known for his unusual use of color photography in the 1950s and 1960s, a time when art photography was almost exclusively associated with black-and-white imagery. The Canadian photographer worked almost exclusively with Kodachrome slide film for over 50 years, and only in the past decade has technology allowed him to make archival pigment prints that match the exceptional color and intensity of the Kodachrome slide. It was through focusing on the everyday in the US that Eggleston was able to reveal the deeper truths of the world. This book brings together over 230 images, many never before reproduced, and features essays by acclaimed authors David Campany, Hans-Michael Koetzle and artist Jeff Wall. Take a stroll through Herzog’s streets and you find a place awash with neon signs, Coca-Cola adverts, yellow light against thick shadow, vintage cars, billboards and the rest.

In this respect, his photographs can be seen as a pre-figuration of the New Color photographers of the seventies. In this respect, his photographs can be seen as an early indication of the "New Color" photographers of the seventies. This book will bring together over 230 images, many never before reproduced, and will feature essays by acclaimed authors David Campany and Hans-Michael Koetzle.Fred Herzog, as we said, is known for his unusual use of color in the fifties and sixties, a time when art photography was almost exclusively associated with black and white imagery. Until that point, so few photographers had taken up the idea of simply touring the everyday streets and capturing what they saw. In his work, we’re shown a world we recognise, anachronistic as some of it may be, yet we relate to it. Fred Herzog is known for his unusual use of colour in the fifties and sixties, a time when art photography was almost exclusively associated with black and white imagery.

In the 1950s and 1960s, many in the art world didn’t take color photography seriously, considering it amateurish and garish. It’s impossible to sum up all of the heartfelt passions of the artists in the pages or a gallery exhibit of Walks to the Paradise Garden. Digital inkjet printing has enabled Herzog to finally satisfactorily make prints from his slides and exhibit his important early color street photography.By taking color rather than black and white photographs, he made his street scenes seem much more modern.

In this regard, his photography can be seen as a precursor to the New Color photographers of the 1970s.

However, technology only allowed him to make archival pigment prints that match the color and intensity of the Kodachrome slide in the past decade. Fred Herzog is known for his unusual use of color in the 1950s and 1960s, a time when art photography was almost exclusively associated with black and white imagery. In this respect, his photographs can be seen as prefiguring the New Color photographers of the 1970s.