Everyone has good theories about why the Stranger Things account decided now was a good time to share a video of the destroyed Scoops Ahoy set from Season 3. However, I think the video is teasing the official announcement of a Scoops Ahoy line of ice cream products. On the Netflix series Stranger Things, a show oozing 80s vibes, there was a strong showing of retro 80s logos from some major brands. Barb Holland (who died in season 2) continues to be a big influence for many brands, including Lego. You can also buy a whole Stranger Things Lego set, featuring the the upside-down world and a Demogorgon. Stranger Things: unfortunately those are not on the menu at the moment but how about some USS Butterscotch.

I mean, User @ConnieR_B tweeted them asking: “Guys what does this MEAN?” and received an almost immediate response from the Stranger Things account saying, “it means something sweet is coming.” Ice cream is definitely sweet! My suspicion only grew after reading some of the other official replies, take this exchange for example: Matt O’Rourke, chief creative officer, 22squared, added: “Working on this campaign has been an awkward walk down memory lane. Growing up in the 80s was a strange time, and I speak for many of us at the agency when I say many of us relived some childhood memories through this process, which is essentially what watching Stranger Things evokes and why I think this work is so spot on.” While the ice cream seems to be available in Walmarts around the United States, neither Walmart nor Stranger Things has made an official announcement. At least, not yet. Given this, I believe the destroyed Scoops Ahoy video shared this morning is them hinting at the ice cream line. SCUDESAINZ: can i get a scoop of steve and scoop of robin??? AND A SCOOP OF WHAT THE HELL IS GOING ON HEREIn late 2023, a Stranger Things-themed and branded ice cream, Scoops Ahoy Ice Cream, was made available in US stores. [2]

Rumors first started swirling a week ago when TikTok user @Markie_devo took to the popular app to share their discovery of Scoops Ahoy branded ice cream at Walmart. What ensued was a scavenger hunt that led to a plethora of taste-testing videos being posted. Scoops Ahoy sails into Baskin-Robbins at 1201 S Victory Blvd in Burbank, CA starting TODAY! Swing by now before we lift anchor on 7/14. Ahoy! From the sign out front, to the bow booth inside, to the smallest details on the menus, every piece was made to look and feel like the fictional 1985 store, including uniforms for employees. The shops will remain open for two weeks as Scoop Ahoy. On July 4, 1985, Scoops Ahoy, alongside the entire Starcourt Mall, was burned by a fire started by fireworks in the battle against the proxy body of an interdimensional entity. Steve and Robin were later hired to work at Family Video because they lost their jobs due to the mall burning down. If you weren’t looking too closely, they were easy to miss. But since Looka is all about logos, it was the first thing that stood out! The Stranger Things logo and 80s theme

Often referred to as a type of exercise made famous in the 80s, Jazzercise is a real-life dance company that’s still going strong with over 8,300 franchises worldwide. The 80s version of their logo holds a soft spot in the hearts of many with those cute stars and rainbow colors. A 15-second commercial was made to promote USS Butterscotch, a limited-time offer flavor being sold in Baskin-Robbins stores nationwide. The Baskin-Robbins R&D team took the flavor name from the show and created the flavor. Scrunchies, hair clips, and glitter, oh my! No mall is complete without a Claire’s — even today. The slightly elongated letters and loose kerning in this 80s logo have since been changed to a more bold and simple font — but really, the aura of the store has remained the same over time. A total of five elements were developed for this campaign. First, the shop had to be built. On 2 July, a Baskin-Robbins store in Burbank, California and another in Toronto uncovered a facelift.

It was likely that Scoops Ahoy was highly regarded in Starcourt, as suggested by a Stranger Things 3 Starcourt Mall promo. [1]Stranger Things is a true ode to the 80s, and a celebration of the era’s pop culture — it’s totally tubular. This show is a perfect platform for advertisements, and it’s clear that many brands jumped on the bandwagon this season for a good reason. Graphic design in the 80s featured pastel colors, animal print, tropicals, neon, pop art brights, and bold geometrics, making the style truly recognizable, even to the non-designer’s eye. From the hairstyles and clothing to the music and movie references, Stranger Things is so clearly based in the 80s, and the fans are all about it. But enough about the Stranger Things opening sequence! It’s time to take a look at what famous 80s logos made the cut in this season’s roundup (and where they appear). 1. Orange Julius David Nagel, senior director of consumer engagement, Baskin-Robbins, said: “Netflix and the Duffer Brothers [co-creators] went to great pains to bring an 80s authenticity to the show and we’ve worked tirelessly over the last 12-plus months to extend that authenticity into our own work so super fans will feel like this is all a real-world extension of their favorite show.”

In the fourth season episode, "Dear Billy", Erica uses an old recycled Scoops Ahoy cup as a paint cup. A classic American brand, The Gap, made its way into this season’s long list of featured brands (cue the shopping montage). This logo has seen some major changes over the years, getting rid of its all-lowercase rounded typeface and tight kerning. You can’t help but love that retro logo feel, though. Oh, and they also turned their logo upside down and used a similar line lettering effect to mimic the upside-down world in Stranger Things. Very clever, Levi’s. Scoops Ahoy played such a massive role in the show, and for some, it was clear that this staple was a reference to Baskin Robbins.To pull it all off (and then some), Baskin-Robbins worked closely with Stranger Thingsset designer Jess Royal on the interiors. “She was talking about all the detail and research that she goes into, so we started doing our own research about the ’80s and how we could be totally authentic. Everything we’ve done, we’re matching to the show, even down to our TV commercials,” says Nagel. The brand’s research and development team (“They are the best anywhere; they’re a mix of food scientists and chefs”) whipped up the menu. And, can we say: the old-school Orange Julius logo is really great! The typeface they use today is much less exaggerated, but still has all of those fun vibes that are associated with the brand. Sometimes simple is better. The JCPenney logo has seen little to no changes over the years, making the brand instantly recognizable. Part of making this world feel believable is making every communication feel like it’s from 1985. Oh, and look for a very special number at the end of the ad.”